The desk is open for growth.

STP stands for segmentation, targeting and positioning. Segmentation divides a market into groups that buy for different reasons. Targeting decides which groups to serve first. Positioning is the place the brand earns in those buyers' minds against the alternatives. Most growth problems trace back to one of the three, and we test all three against your own customers and market.

Positioning is the specific reason a buyer chooses you over the next option. We read how you describe yourself, how customers describe you, and how rivals describe themselves. Where those views disagree there is a gap worth closing. You receive a position you can defend and the evidence behind it.

Each named rival is studied across pricing, product range, advertising, distribution, hiring and what their customers say. That shows where each is strong, where it is exposed and what it is likely to do next. Deeper work war-games those moves against your plan. Everything comes from public signals and lawful sources.

Leadership teams carry beliefs about their business: which channel works, who the customer is, why sales dipped. The contradiction check sets those beliefs beside the evidence and reports every point where they disagree. The costliest mistakes come from confident assumptions nobody has tested.

A single score from 0 to 100 that summarises growth health across six axes, built from your own numbers and benchmarked against comparable businesses. Its movement matters more than its level, which is why deeper work re-scores at 90 days.

Every conclusion is tested through three lenses. Client truth is what your data says. Corpus truth is what comparable businesses and published research say. Market truth is what is happening in your category now. A finding that holds in all three is one you can act on.

Every finding passes through MADA: materiality, actionability, defensibility and asymmetry. Is it large enough to matter, can your team act on it, will it survive challenge, and is the upside larger than the risk? What fails stays in the appendix, so recommendations are few and ranked.

Each platform claims any sale it touched, so one order can be counted two or three times. What matters is incremental return: revenue that would not exist without the spend. We reconcile platform claims with your store data so finance approves budget on numbers that agree.

Our systems gather and analyse evidence at a scale no individual could. A human analyst then reads the work, challenges it, corrects it where needed and stands behind the conclusions before anything reaches you.

A 45 minute video session with the analyst who worked on your answer. You pressure-test the recommendations, explore alternatives and agree the first moves with your team in the room. It is included with The Desk and every 216 hour review.

A report answers a decision at a moment in time. The Monthly Pulse keeps watch after that moment, with a written read on your category, your rivals and your position every month, and quarterly refreshes on the higher plans.

Answers that are commissioned together share evidence, so combining them costs us less. When two different pieces of work sit in your dossier, three per cent comes off; with three or more, five per cent. It applies automatically at checkout.

If the decision concerns the whole business, begin with The Field Report. If it sits in one function, choose the matching practice study. If you are unsure, play the nine questions above, or run a live check first.

Our systems do the heavy analysis, which is how we deliver in hours rather than months. Every piece of work is then read, challenged and consulted on by a human analyst before it leaves us.

A general assistant offers several reasonable options. We give you one ranked recommendation, built on your own numbers, benchmarked to your category and tested for contradiction, with a person accountable for it.

An agency earns from the budget it manages, which shapes what it recommends. We run no campaigns and buy no media, so the diagnosis carries no commercial bias, and every answer passes through the same method.

Within one working day you receive a short intake and a secure data checklist. The clock starts when your inputs arrive, and the answer reaches you by email and WhatsApp.

Every report and practice study runs on one of three clocks: 72, 144 or 216 hours from the moment your inputs arrive. Boardroom and investor engagements run in weeks and are agreed in the statement of work.

Pay online through Razorpay, or by bank transfer or UPI against a GST invoice. Businesses billed in India see fees in rupees with GST at 18%. Businesses billed outside India see international fees in US dollars, without GST.

Everything you share is used only for your work and is never disclosed to another client. We operate under the Digital Personal Data Protection Act 2023, and any benchmark use is anonymised and never attributed.