The InsideHunt journal
Short, sourced reads on positioning, teams, campaigns and business models, from the desk that writes growth reports for founders.
30 Oct 2026 · 5 min read
The same ad lands differently on different personalities. How the Big Five traits shape campaign perception, and how to design one campaign for all of them.
Read the article: How Do Different Personality Types Perceive Your Campaign? →30 Oct 2026 · 6 min read
The L1, L2, L3 framework for small, medium and large businesses
Read the article: How Should You Structure Your Marketing Team? →30 Oct 2026 · 6 min read
What's the core difference, and which should you build?
Read the article: Product vs Service vs Product as a Service →30 Oct 2026 · 6 min read
What it means for brands choosing partners in 2026
Read the article: Why Are Indie Creative Studios Rising? →STP stands for segmentation, targeting and positioning. Segmentation divides a market into groups that buy for different reasons. Targeting decides which groups to serve first. Positioning is the place the brand earns in those buyers' minds against the alternatives. Most growth problems trace back to one of the three, and we test all three against your own customers and market.
Each platform claims any sale it touched, so one order can be counted two or three times. What matters is incremental return: revenue that would not exist without the spend. We reconcile platform claims with your store data so finance approves budget on numbers that agree.
Every conclusion is tested through three lenses. Client truth is what your data says. Corpus truth is what comparable businesses and published research say. Market truth is what is happening in your category now. A finding that holds in all three is one you can act on.
Founding 100
Tell us who you are and what you are building. The desk reads every request and sends invitations personally.
